For financial advisors, effective communication is paramount. It’s the cornerstone of building confidence, fostering long-term relationships, and ultimately, helping clients achieve their financial goals. Among the various communication strategies, discussing Assuris – and its role in protecting life and health insurance benefits – can be particularly valuable.
Enhancing Client Understanding and Peace of Mind
- llustrating the safety net: Explaining how Assuris provides a safety net for their investments and insurance products offers reassurance that their financial future is protected even in unforeseen circumstances
- Encouraging informed decision-making: Transparently discussing the protections offered by Assuris empowers clients to make well-informed decisions about their financial plans. In fact, 46% of financial advisors say that talking about Assuris helps alleviate their clients’ fears and encourage decision-making2
- Providing peace of mind: Knowing that their investments and insurance benefits are secure under Assuris protection can clarify any misconceptions and provides clients peace of mind, according to 41% of advisors2
Fortifying the Client-Advisor Relationship
Beyond the technical aspects, discussing Assuris can significantly strengthen the advisor-client relationship:
- Demonstrating comprehensive due diligence: Talking about Assuris shows clients that the advisor considers all possible scenarios and evaluates various options before making recommendations, highlighting the advisor’s thoroughness
- Educational opportunities: According to more than half of advisors2, Assuris can be used as a teaching tool to educate clients about the importance of life and health insurance protection and the stability of the Canadian financial system
Setting Advisors Apart
In a competitive landscape, discussing Assuris can also set advisors apart:
- Highlighting expertise: Demonstrating a deep understanding of the different types of protection offered by Assuris positions the advisor as a knowledgeable and reliable expert. About 1 in 2 advisors says that talking about Assuris sets them apart from the competition and showcases their thoroughness and commitment to their clients’ financial well-being2
- Offering unique value: By proactively addressing potential risks and explaining the role of Assuris, advisors can offer a unique value proposition that goes beyond offering financial solutions
As Assuris continues to play a crucial role in protecting Canadian life and health insurance policyholders, its significance in advisor-client conversations will only grow, offering a valuable tool for advisors to differentiate themselves, build client confidence and foster long-term client relationships. Whether you’re already talking about Assuris protection with your clients or would like to get started, you can access easy-to-use resources developed specifically for financial advisors to help facilitate the conversation.
1 CLHIA – Canadian Life & Health Insurance Facts (opens in new tab), 2024 edition
2 IPSOS – Assuris Policyholders and Financial Advisors Report, November 2024
