Assuris President CEO Image

Paul Petrelli,

President & CEO, Assuris

“Life and health insurance products are so important in Canadians’ financial plans, but they can be complex. It is difficult for consumers to understand the different financial options available, and this is where financial advisors come in.

At Assuris, we want to support financial advisors to provide peace of mind and help their clients in making the best decisions for themselves and for their families and their businesses as they move through life.

This page is your home for everything you need to talk to your clients about Assuris’ policyholder protection.”

Continuing Education

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CE Corner

As a financial advisor, part of helping your clients build their overall financial plan includes a discussion about insurance options...

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Assuris Brochure

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Insurance means security one-pagers

Download, print and share these one-pagers on life insurance products, health insurance products and insurance-backed savings and investment products with your clients.

Life insurance
means security

Purchasing a life insurance policy is one of the most responsible things you can do for the people you love. By working with your financial advisor to identify...

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Health insurance
means security

Health insurance is a valuable addition to a financial plan, but the options can get complicated. Talk to a financial advisor about your specific needs...

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Insurance-backed saving and investing means security

Purchasing a life and health insurance policy can include products that increase your wealth and secure your savings...

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Assuris means security – Overview

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Social Media Resources

Social Media Messages

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  • Assuris is the not-for-profit organization that protects Canadian policyholders if their life and health insurance company fails.
  • Every life and health insurance company authorized to sell insurance in Canada is required, by the federal, provincial, and territorial regulators, to become a member of Assuris under the Insurance Companies Act of Canada. A complete list of member companies can be found at assuris.ca.
  • If you have life and health insurance from a member company, you already have Assuris protection!
  • Policyholders can have peace of mind because they are automatically protected by Assuris!
  • Backed by the strength of the life and health insurance industry, Assuris provides a safety net for every Canadian policyholder

Social Media Graphics

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Website Shortcuts

Links to Assuris’ videos

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Who is Assuris?

This video provides an overview of Assuris’ mission to protect Canadian policyholders if their life and health insurance company fails.

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Assuris Answers Your
Top 6 Questions

This video series provides the answers to your clients’ top 6 questions for example “What will happen to my policy when my life insurance company fails?”

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NEW: Overview of Assuris Policyholder Protection

This video provides an overview of the protection levels Assuris guarantees for each benefit and real life situations on how the Assuris protection works.

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Useful links for your clients

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How am I protected?

This page provides an overview of the protection levels Assuris guarantees for each benefit.

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List of Assuris Member Companies

The complete list of Assuris member companies can be found on this page.

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Canadian Financial Services Consumer Protection

This page guides Canadians in understanding how compensation plans safeguard their financial well-being.

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