Today’s consumers and policyholders want to know their life and health insurance policies and investments are protected, should the unexpected happen.
Assuris is the not for profit organization that protects Canadian policyholders if their life and health insurance company fails. Every life and health insurance company authorized to sell insurance in Canada is required, by the federal, provincial, and territorial regulators, to become a member of Assuris under the Insurance Companies Act of Canada. Fraternal benefit societies and prepaid medical services companies can opt to become a member of Assuris.
As a member life and health insurance company (member company) of Assuris, you are encouraged to communicate with prospective and current policyholders the added security and safety net provided by Assuris.
Benefits of Being a Member of Assuris
- Raises awareness of the protection provided by Assuris in the unlikely event that a member life and health insurance company fails
- Promotes the strength of the Canadians life and health insurance industry
- Demonstrates the industry’s commitment to the financial wellbeing of all Canadians
Member Company Badge Toolkit
You are encouraged to communicate that you are a Member of Assuris on your website, brochures, statements, and other consumer-directed communication channels. For detailed information on Assuris and its protection, we also encourage you to include a link to the Assuris website (assuris.ca).
Member of Assuris Badge
The Member of Assuris badge was designed, in collaboration with our members, to promote the collective strength of the Canadian life and health insurance industry, and to raise awareness of the safety net provided by Assuris in the unlikely event that a member company fails.
Assuris Description
To ensure that information provided about Assuris’ policyholder protection is accurate and consistent, please use the following standard text:
[Official member company name] is a member of Assuris. Assuris is the not for profit organization that protects Canadian policyholders in the unlikely event that their life and health insurance company fails. Details about Assuris protection are available at assuris.ca.
Note: We ask that you do not make explicit or implicit written or oral statements about Assuris and its protection other than what is stated above unless advanced approval is provided by Assuris.
Requests for assistance can be emailed to info@assuris.ca.





