Life can change, Assuris protection stays.
Your clients’ lives evolve:
- welcoming a new child,
- stepping into their first home,
- planning for a child’s education,
- preparing the retirement they’ve always imagined,
- or simply seeking peace of mind for their next adventure.
With every new milestone, priorities change. And your guidance evolves with them.
But one thing stays constant: Assuris—the protection behind your clients’ life and health insurance benefits.

Canadians want to feel confident that their future, their families and the plans you build together to protect their financial well-being remain secure if the unexpected happens. Assuris helps you bring that confidence into every conversation with your clients.
Integrating Assuris into client conversations is more than a best practice—it’s a powerful way to build trust and differentiate yourself. It reassures clients that their investments and insurance products are backed by a safety net, easing concerns about financial stability and reinforcing confidence in their decisions. These discussions not only strengthen the advisor-client relationship but also set you apart in a competitive marketplace.
To support these conversations, we have developed ready-to-use tools that make it easier to explain Assuris protection with clarity and confidence.

Don’t take our word for it. This is what financial advisors say*
of financial advisors incorporate Assuris information into their sales process
say talking about Assuris helps clients understand the safety net behind their investments and insurance products
say it addresses concerns about the financial stability of insurance companies
say it strengthens the advisor-client relationship
say it sets them apart from the competition
*IPSOS – Assuris Financial Advisors Report, November 2025
Get the tools to support your conversations
Everything is at your fingertips: a CE accredited course, a brochure, a one pager, and an interactive protection calculator.

CE Accredited E-learning Course
Earn a continuing education credit while strengthening your knowledge of Assuris protection to bring added peace of mind to your clients.

Protection Calculator
A quick, interactive way to show clients how their life and health insurance benefits would be protected if their insurer fails.

Assuris One Pager
A ready-to-use one-pager designed for client conversations. Clear, concise, and easy to share as a quick reference during meetings or follow-ups.

Assuris Brochure
A clear and simple overview of Assuris protection designed for clients. Ideal for introductory conversations or follow-up information.


